Guide to the Best Email Marketing Automation Software

Software

Conventionally, companies would invest significant effort into developing email campaigns. Though monotonous and time-consuming, this was necessary to establish successful promotion. Performing the same task over and over for different subscribers seems counterproductive. However, in yesteryear, there were very few alternatives.

Today there is another way to tackle this repetitive task: email marketing automation. With the right tools companies can automate processes which otherwise detract from core business activities. Before we introduce you to the best email marketing automation software on the market, let’s begin by establishing a definition of email automation:

What is Email Automation?

Email automation involves sending a series of emails automatically. As technology becomes more sophisticated, companies can set up triggers which send emails at specific times, to impact the target demographic at opportune moments (when their purchase intent is at its highest). Email marketing offers one of the biggest ROI of any digital marketing method, meaning you should capitalize on it for optimal success.

What’s even better about email marketing automation, is that once everything is set up you won’t have to lift a finger! , is one of the wonders of automation, a notion which frees up time for you to focus on pressing duties. But if you’re going to be successful with email marketing automation, you should leverage tools which allow you to automate campaigns.

Here is some of the leading email marketing automation software in existence:

Constant Contact

This email provider is highly recommended because it’s beginner-friendly. Alongside a quick and easy setup, users can benefit from world-class support, webinars, and extensive training. You’ll be ecstatic with Constant Contact if you’re interested in registrations, tickets and managing event invitations.

Drip

Drip is designed to streamline the drip email process. It is a simply designed tool that packs a surprising punch, leveraging email gathering technology, drag and drop elements and pre-made templates. Drip is fully established as a useful email marketing automation software.

ActiveCampaign

With ActiveCampaign you can create a drip campaign that’s subscriber driven. You can craft emails based on the interests, behavior, interaction, history, and location of your target audience. Additionally, you can automate the life cycle of your clientele. For supreme functionality, users can leverage ActiveCampaign Tags using real-time subscriber behavior as a barometer. ActiveCampaign comes complete with a built-in CRM, while also being capable of performing multi-channel marketing at your request. ActiveCampaign has features which fit multiple needs and requirements.

Sendinblue

This handy marketing automation software delivers elite value for both SMS messages and email marketing. The interface is straightforward to navigate, where you can take advantage of a drag and drop builder for creating engaging emails, segmenting users and building automated workflows. Sendinblue can help you deliver personalized emails to your target demographic at the right times after you’ve segmented your audience accordingly.

BombBomb

Today’s business landscape is continually shifting towards visual content and video. This is much easier for consumers to digest, one of the biggest reasons why text-only emails are perceived as boring. We’re living in a media-saturated world, where to appeal to your target audience you must consider utilizing video content. With BombBomb you can create video-powered drip emails, a fantastic method for effortlessly spicing up your emails.

business

MailerLite


This platform utilizes a drag and drop approach which helps you effortlessly devise beautifully designed email marketing campaigns. This can be achieved in a matter of minutes, as you personalize, automate and segment your campaigns utilizing advanced features. Optimization is easy to achieve, alongside advanced targeting to ensure your campaigns are performing as well as they possibly can. You can leverage this technology to create exceptional sign-up forms, which can be personalized based on user behavior. If you’re looking for a simple interface, particularly if you’ve just started out, MailerLite is certainly worth exploring.

Mailchimp


Mailchimp monitors website activity, abandoned carts and much more, channeling information to send drip emails accordingly. You can elect to send emails based on what your subscribers have opted-in for, enabling you to personalize your endeavors based on user preferences. If it’s integration you’re after, alongside a one-stop-shop for inbound campaigns, Mailchimp is the perfect solution.

Contactually

One of the most impressive tools on this list, Contactually operates as a CRM platform which vets contacts based on various factors. The software gathers contacts from multiple facets of your business, including your website, email inbox, social media profiles and more. It gathers as much information as necessary to steer your messaging in the right direction. Contactually is the ultimate tool if you wish to achieve a guided messaging setup.

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